Last April, I published an article outlining ways advertisers can benefit from publishing their Twitter feed to digital billboards. Since then, a wide variety of business (ranging from casinos to accountants!) have done just that.More than half of all Fortune 100 companies use Twitter as a way of providing customer service and relevant information to consumers. By running a quick search, business owners can find out what people are saying about their brand in real time, effectively making Twitter the new, highly measurable word of mouth. By monitoring the business climate, and interacting with those who choose to "follow" your business, you can create a different kind of bond with customers.
"The Twitter billboard is symbolic of what our brand promise is to the marketplace, that is that we are accessible and go above and beyond in helping our clients achieve their business goals," said Howard Epstein CPA. "The reality is that in today's world of 24/7 media, we have to constantly find new ways to be found and communicate our message."
The Twitter feed is managed by the client and filtered for content to prevent inappropriate text from running. Since last June, Clear Channel Outdoor has displayed news updates and useful information on Twitter billboards throughout the bay area, via @BillboardTweets.
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